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Our Story

The DogKind journey began when three sisters and a dog had the vision to combine their passion and experience to deliver natural, healthy and healing products that were luxuriously kind to hounds and humans.

Or, in short, it began when Bettie, the Schnoodle, first rolled in fox poo!

The Beginning

Rewind back to 2015. Each sister had individually carved out careers in health & beauty, marketing and sales and Bettie had settled into being a mischievous mud-lover. We knew if we combined our expertise and learning’s we could create luxurious products to help dogs look, feel & smell great – naturally!

So, we searched, we scrubbed and we sniffed until we had every detail right. Then in 2016 we launched our natural grooming collection at PATS show and were awarded with Best Grooming Products 2016

The Present

With our products receiving fabulous feedback from professional groomers, vets and dog owners across the country our DogKind journey continues... we've added natural treatments to the grooming range along with our exciting new collection of natural wellbeing supplements - all dedicated to helping your dog stay happy and healthy.

2020 was a difficult year for the world when COVID-19 struck. FADK had a structure change and is now run by the youngest sister Laura along with her fabulous marketing and sales team. 

Check our events page to see if we're coming to a show near you soon.

The Future

Whether you've met us at an event, heard about us from a friend or just seen our brand and liked it, we will continue to listen to our customers to bring you the products you need to support your dog's health and happiness.

We love what we do and are dedicated to growing our brand and business with the support from our DogKind army of hounds & humans. Please follow our journey on Instagram & Facebook and continue to share your pictures and reviews. x

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